Well designed and conceptualized Trade Show Booths are a powerful tool, an extra member of the sales and marketing team, never asking for a raise and if decked out in the right attire will attract new prospective customers like bees round a honey pot, and if the design is right, like the bees they will keep coming back for more of the sweet stuff.
The sweet stuff is of course the product or service your company sells and given that any number of your competitor are selling the same sweet stuff as your company, then you have to wrap it in the prettiest and most eye catching wrapper.
Get the wrapper right and your sweet stuff will outsell the opposition; get it wrong and you're going to be left with a sour taste in your mouth.
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