Pop up Displays are worth their weight in gold if they are made correctly, project the right message and convey to potential customers a subtle marketing message which says in no uncertain terms “buy me now”.
Retail displays, showrooms, rentals, kiosks, banners and flags can all make a marked difference in perception and knowledge of a product, and can exponentially increase sales for a given product on a special promotion or sales day, and in a trade show environment or a smaller sales venue a portable trade show display made with a killer design are worth more than their weight in gold.
In fact, the sales and marketing manager may just say they are worth HIS weight in gold, and with gold at 1500 dollars an ounce, that’s an awful lot of Kahuna.
Of course you could leave it to a bunch of amateurs, but your business might just be down the Suwannee this time next year.
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