In terms of marketing your ecommerce website

In terms of marketing your ecommerce website, SEO (Search Engine Optimisation) is ideal for any, if not, all businesses that are looking to increase traffic to what they are attempting to sell. At Cardsave, we are able to offer you SEO quick tips on how to carry out the best SEO practises for your online business. All these techniques are relatively easy to do yourself and it will take time before you actually see the results of your efforts, but it will be worth it in the end.

Domain Name

In choosing a domain name SEO for beginners for your website, you should be thinking about placing no more than 3 key words in your URL. This will be favoured by Google, as your website will be seen as more relevant than those without the keywords in their domain name.

Quality Content

The quality of your content is beneficial for search engines for your relevant key words. If you sell roses, Google wants to see that the content on this subject is beneficial to the webs users that are likely to visit your page. Your expertise in the areas of ‘roses’ will be obvious if your content is of high quality compared to that of someone who has the word on their website, but don’t go into any detail to show they are experts or have knowledge in that field.

H1 Tags

Placing important key words in between H1 tags (in code they look like

) allows Google to view what you deem as important on your page. H1 tags are usually found around the top of a page and indicate to Google that this is what your page is discussing as a whole. The same can be done with H2, H3 and so on.

Position of Content

Google seems to favour keywords that are placed at the top and lower half of a website, rather than those in the middle. This is to mirror web user’s behaviour, since they are more likely to view these areas of a page before anywhere else, initiating whether they are to leave a page or not.

There are many SEO factors to take into consideration when it comes to marketing. These are only a few of the ones that do SEO for small businesses work, and there are some out there that have little to no effect of your position on search engines. It takes patience and trial and error methods before you get it right, so don’t be put off if you don’t see the results straight away - it takes some time.