How can you improve your email marketing campaigns?

Many companies are now using professional email marketing to create and send messages to their clients. You must make your campaign stand out from the masses; here are some tips and tricks to help you achieve this. Logo Including the logo of the company at the head of the message, makes the campaign seem more professional, yet also more personable. One of the most important aims of an email marketing message is to create client trust and later brand loyalty. Personalisation of subject lines The best email marketing platforms will allow you to personalize your subject lines. So the clients sees in their inbox, offer for you John, instead of just offers. Personalisation is an important part of building customer loyalty. Using their first name induces a feeling a trust, while also allowing the client to feel important, this in turn can dramatically increase your open rates and then click through rates. Split line testing The better marketing platforms will also include a Split line testing tool, which basically allows you to send out your campaign initially with various different titles, the platform will then analise which subject lines perform better (with open rates) and will then switch the rest of the campaign to that subject line. Use text and images A text only email marketing campaign is, let’s face it, boring, most email users are unlikely to read more than the first line, and that’s if you are lucky. Most will send it to the trash can without even checking the subject matter. An engaging well set out design with image and text can encourage the recipient to continue reading and will almost definitely increase your click-through rates. Click throughs in multiple locations Using linked text and linked images throughout your email marketing messages can dramatically increase the number of click throughs a campaign receives. Readers will often automatically click on an image that interests them, and if the image is not linked up, they may become frustrated and stop reading. Linked text is also a useful commodity, if a client is particularly interested in a subheading within your campaign, they will likely click to find out more. Even the historically dreaded ‘click here’ button is making a comeback, recently there has been a huge growth of more mature new internet users, and the click here button can actually make navigation easy for them. For more info. click here