Tips for effective direct email marketing

Direct email marketing is one of the cheapest and quickest ways to increase sales. However, a wrong approach may result in useless efforts. Thus, to make most of this extremely effective marketing strategy, here are a few tips for you. While buying an email list, instead of looking for a big list loaded with irrelevant and uninterested people, opt for the one which contains contact addresses of potential people even if the list is shorter. If you target the prospective customers, there are more chances to convert them into sales. Besides, your email should have convenient explanatory notes to make sure it interests the reader.