Saturday 30 April 2011

Crisis Management Software – Avoid the Crisis and all of the Drama

Crisis Management Software does exactly what it says on the tin; it avoids the crisis in the first place and saves on all of the drama too. The changing face of communication within the media means now more than ever companies, organisations and enterprise organisation need to protect their investment and reputation, good name and integrity and present a united front with a single voice.
With the advent of social media and journalists sniffing round anyone and everyone that has a voice, it is imperative that employees and stakeholders are seen as a strategic resource and controlled by effective communications tools to prevent spoiled reputations occurring.
Knowing who your stakeholders are and how they can advance the cause means introducing best guidelines to control the pack.
Of course the alternative is to have a free for all and give the surrounding wolf pack their ‘prey for the day’.

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