Variety of means for ipad app marketing

If you have developed an ipad app and looking for its marketing, you would be elated to know that there are a number of ways in which you can promote your software. You would certainly like your app to be liked and purchased by customers in the app store. For this you need to highlight all the good features and incorporate attractive icons. This is one of the ways in which you can attract customers. You can also do your ipad app marketing by creating your own website and then showcase your app. There are other online means also through which you can promote your ipad app such as through search engines, social media usage etc.