Damart – Big in Europe and the UK and now online as well

Damart has for well over a half century been an established name in high street shopping and of course mail order, but with the advent of the internet the company has continued to go from strength to strength and has established itself as one of the leading players in its particular field of consumer retail sales and marketing. The mail order business has long been established and the company’s client base is large and also loyal, but this hasn’t caused the company to become complacent in its search for new products with which to tempt its customers.
Indeed, the range of mens’ and womens’ clothing lines, as well as underwear and footwear continues to expand, as does the available collections of fine quality fabrics, linens and textiles from well known brand names which include but is not limited to Vantona, Silent Night and Christy as well as their own in house brand Damart. The company stores are broken down into fourteen distinct departments and each department has well trained staff all of whom are dedicated to improving customer service and the shopping experience.
Your home can do with a makeover from time to time, and at Damart the entire interiors collection offers customers an element of elegance, style and innovation to extend to all the rooms in your home; curtains, bedding, towels and other essentials all designed with flair for the modern home.
However, affordable and stylish clothing, as well as practical clothing is one of the things the company has been associated with since its inception in 1953; one of the biggest selling lines, and one which has seen incredible sales increases in the past couple of years is thermal underwear. With the recent winters producing some of the lowest recorded temperatures since record keeping commenced, and the seemingly unending rises in gas, oil and electric heating bills, savvy consumers and shoppers have been turning to the age old remedy to the cold.
But don’t think for one minute that the collection of thermal underwear is anything like the items one might see in a “Carry On” movie or something Albert Steptoe might have worn, rather the modern lines of thermal underwear are trendy and fashionable and hardly distinguishable from regular undies.
Sales from their website have increased exponentially, and with more and more people in all age groups becoming aware of the Damart brand, the future appears to be warmer than an English summer’s day, and certainly a lot warmer than a winter’s day. Check out more details about how the company’s web presence has increased sales and how their marketing technique has worked at http://www.digivate.com/case-studies/225-case-study-damart.